FloraFirenze is the first floriculture exhibition to be organized in Florence, where Italy leads the field in terms of product and design quality.

Spectacularly designed and composed environments will provide the best possible showcase for the plant and flower world, in what has always been the world capital of culture. With this event, the Tuscan city, the undisputed home of the Italian garden, creates a one-of-a-kind experience, as it becomes the “world’s gardening capital”.